The Packaging Diva takes a strong stance against wrap-rage and overreacting to wasteful packaging.

I’m not going to expound in depth on all the “real” things packaging does, but think of the primary responsibilities of the package. On the “short” list: It protects, conveys or transports the product so that it arrives undamaged or unbroken. It educates or tells us what is inside and what to do with it. It sells or persuades us to buy what’s inside. It makes it easy for us to buy, use or consume it.

WrapRage is now the “in” buzz word from now to after Christmas. How hard it is too open or how dangerous it is when you do. But, seriously think through your day from the time you get up to your last bedtime snack. How many of those things could you use, do or accomplish without packaging?

Happy Thanksgiving!

I think many of the wrap-rage concerns are valid for difficult to open packages, specifically in electronics, but packaging is the only way I know of to deliver goods efficiently to billions of people. Hope you all had a great Thanksgiving!

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