Social Media Support at Pack Expo
We have a Garvey twitter account, but I mostly use it for internal communications (read this for an explanation). I spend much more time and effort on my personal twitter account trying to engage customers and the industry right along side friends and strangers. I think the only way social media can benefit our business is by participating as a human being and not a company. PMMI’s Michael Hess put together this video to show how they’re utilizing social media and enhancing our own social media efforts.
So far Twitter has been a fun distraction during the show and has gotten us some free press as an early adopter. It will be interesting to see how it will be used during Pack Expo in Chicago this year.
The best social media mavens aren’t robots spouting their company press releases. They post about whatever interests them and occasionally comment on industry news and events. It should go without saying that their posts may not always represent the views of their respective companies, but I’ll say it anyway. Here are some great industry tweeters:
PMMI
The Packaging Diva
Jake Garvey, Garvey Corporation
Michael Senske, Pearson Packaging
Mike Collins, Federal Mfg Co.
Kate Putnam, Package Machinery Company
Steve Windham, Omron
Marc Ostertag, B&R Automation
My entire packaging list.
Tags: pack expo, pmmi, social media, trade shows, videos