Getting the best performance out of an automated packaging line is a difficult task. It is made up of a series of independent machines that each perform a different function such as filling, labeling, packing, etc. The machines are linked together by an overall control system that records the states of each machine (ie. waiting, [...]

In the 2005 Malcom Gladwell book, Blink, there is a great paragraph on marketing and packaging: there’s the issue of what is called sensation transference. This is a concept coined by one of the great figures in twentieth-century marketing, a man called Louis Cheskin, who was born in Ukraine at the turn of the century [...]