Millennial-Proof Your Winery

Wine Millennials


Millennials have recently surpassed Baby Boomers as America’s largest living generation and industries are adjusting accordingly. While many associate young Americans with craft beers and mixed drinks, one statistic that may take many by surprise relates to their wine consumption.

According to a 2015 study by the industry nonprofit Wine Market Council, Millennials consumed nearly half of the wine sold in the US last year. Yes, you read that correctly.

Millennials consumed almost HALF of the wine sold in America in 2015!



Millennial Wine Chart

Sources: Wine Spectator, Fortune


What does this mean for the nation’s wine producers?

Well, they better prepare for expansion and increased production or risk getting left behind.

As this trend moves forward, automation within the wine industry is set to become increasingly important. Whether moving from hand filling stations to automated fillers or simply upgrading current lines to increase throughput, wineries risk missing out on large amounts of potential profit if operations are not set up to meet the inevitable rise in demand in the years to come.

This trend has already affected many in the craft brewing industry and those who’ve kept up with demand are now separating themselves from the competition (or being bought up left and right by larger companies.)

As a young American myself (who may or may not contribute greatly to the country’s increasing wine sales), I would suggest wineries prepare for the upcoming Vino Revolution, as our numbers continue to grow.

Screen Shot 2016-05-13 at 8.37.38 AM


Michael Garvey
West Coast Representative
Wine Drinker
Connect with me in LinkedIn


For any companies looking to increase production through conveying, accumulating or automating, feel free to reach out to a Garvey Sales Representative for a free line analysis or equipment quote.

For any Millennials reading this post, you’re more than welcome to fill out our Sales Questionnaire and get a quote with absolutely no human interaction!


Screen Shot 2016-05-13 at 8.51.47 AM


Share with a friend or colleague.
Posted in Blog.